![]() Google often cuts off meta descriptions that go beyond the 150 character limit. The optimal length for a meta description is between 100-150 characters. What Is The Optimal Length For A Meta Description? But, you should write a unique description that has researched and targeted keywords, be the correct length, and be a summary of what your page is all about. Yes, your content should match your topic, your niche, and the basic concept of your business. Should Your Content Copy Your Meta Description? That may not be relevant or provide a good user experience for your audience. If your page doesn’t have a meta description then you run the risk of Google grabbing a random chunk of information and displaying it. That’s not good for business or traffic or rankings. Google actually says that “identical or similar descriptions on every page aren’t a good thing.” So, if your pages aren’t individualized, the click-through rate may suffer. Even if it runs the chance of being rewritten. Yes! Every page needs a meta description. Should Every Page Have a Meta Description? If potential customers are drawn to your website through search engines because of your top-selling product, then your click-through rate will rise and they may take a look at the other services you have to offer. Fixing any meta description duplicates will also optimize your website. If your business targets high-traffic keywords, there is a higher chance that your original meta description will appear as you wrote it.Īlso, be aware that having duplicate meta descriptions can happen if you’re uploading a large number of products at once to your website. Īs I mentioned above, sometimes Google won’t use your meta description. Google will consider your ranking based on your click-through rate, so if your website or page has a high CTR, then Google is more likely to move your content up in the SERPs. This boosts traffic and your search ranking all at once! That essentially means more users that see your website in SERPs will click through and see your page’s content. How Do Meta Descriptions Affect SEO?Ī compelling and perfectly structured meta description has the ability to boost the click-through rate ( CTR ) of your organic search results. Optimizing your metadata and your meta descriptions tag gives search engine crawlers access to your website and all your important pages that are valuable with relevant information for users. Whereas, the meta description is displayed on search engines for users to see. They are often found in meta tags, title tags, description tags, and SEO titles. ![]() ![]() For example, metadata is found in HTML codes and can’t be seen by a visitor of the website. In a general sense, metadata is measurable metrics that are used to optimize SEO. Let’s take a second to talk about metadata and meta descriptions and how they are different because these phrases can sometimes get a little confusing, especially if you are new to the world of SEO. What is the Difference Between Metadata and Meta Descriptions? ![]() Using these tools can help you optimize and help your website rank. You can edit your meta description in the HTML code of your site or by using a plugin like Yoast with WordPress. However, if written correctly and optimized to perfection, then Google may display your meta description. So, search engines don’t have to show their users exactly what you want them to see. Title tags and meta descriptions are really only suggestions for Google and other search engines like Bing. They’re an opportunity to persuade users to visit your website. Google shows meta descriptions under your page’s title in the search results. This snippet appears below the title tag in the search results and allows you to include your keywords and increase your click-through rates. Let’s get started! What Is A Meta Description?Ī meta description is a piece of HTML on your webpage that allows you to describe your page. The rest of this guide will explain the best ways to optimize your meta descriptions, show you how to write the perfect meta descriptions and everything else you need to know. ![]()
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